The U.S. Mission in Nigeria has announced a groundbreaking creative initiative, the Made in America, Loved in Nigeria Skit Challenge, aimed at spotlighting engaging skit content by young Nigerian creators that highlights the impact of American brands, services, and ideas from December 1 to 8, 2025
The contest invites talented and innovative Nigerian youths to submit short skits showcasing their experiences with, or knowledge of, American products and services. The initiative seeks to celebrate creativity while underscoring the growing trade partnership between Nigeria and the United States.
According to the Mission, the Made in America, Loved in Nigeria campaign is a dynamic social-media-driven challenge curated to highlight the positive influence of U.S. innovation on Nigerian communities. It targets Nigeria’s vibrant creator ecosystem, youth aged 18 to 45, and celebrates how American technologies and products support business growth, spark creativity, solve everyday challenges, and inspire modern Nigerian life.
Participants are required to create short, portrait-style videos of no more than 1 minute and 30 seconds, using humor, drama, or inspiration to interpret the theme. The Mission says the initiative aims to strengthen U.S.–Nigeria trade relations while fostering deeper cultural and economic ties between Abuja and Washington. Submissions will be accepted on major platforms popular among Nigerians, including YouTube, Facebook, and Instagram.
Nigeria’s skit industry has grown rapidly within the wider creative sector, once dominated solely by Nollywood, Africa’s largest film market. Nollywood has contributed record box-office earnings, exported Nigerian culture worldwide, and provided significant employment opportunities for young creatives in a country struggling with high youth unemployment.
The entertainment sector remains one of the country’s strongest youth-driven economic engines. According to PricewaterhouseCoopers (PwC), Nigeria’s film industry contributed 2.3% (about $660 million or 239 billion naira) to the nation’s GDP and is projected to surpass the $1 billion mark in the coming years.
Within the skit-making space, creators such as Brainjotter, Sabinus, SirBalo, Shank Comics, Deznny, Shaggi, and Kiekie have redefined the landscape, expanding Nigeria’s creative economy, absorbing more young talent, and generating new job opportunities.
Today, Nigeria’s skit makers command a substantial share of brand advertising, sell their own merchandise, and wield major influence across communities. They are increasingly sought after by corporate organizations, political actors, and religious institutions looking to reach the country’s youth-dominated audiences.
By: Richmond Fordjour Ampofo
