Alliance Motors, the official and sole distributors of Jaguar and Land Rover (JLR) automobiles in Ghana, has announced its intention to undertake free vehicle health checks for all Jaguar owners in the country as part of its continuous effort to provide Jaguar consumers with optimum product satisfaction.
Ms. Suzette Knudgaard, General Manager of Alliance Motors Ghana, who revealed this at a press briefing in Accra, said the five-day check-up exercise, would, among other things, serve as the company’s appreciative token to its cherished customers for their continuous loyalty to the “iconic” Jaguar brand, as well as assuring them of improved vehicular services in the future.
“We have embraced our responsibility as custodians of two such iconic brands, Jaguar and Land Rover. Jaguar Land Rover customers now have a home in Ghana and we’re proud to call it Alliance Motors” she said.
The vehicle checkup exercise, which is slated to take place from November 24-28, 2014 at the company’s Health Check Service Clinic, would be conducted and completed by trained technicians to ensure that all work is carried out as per Jaguar standards and quality.
Mr. Paul Lilly, Operations Manager of Jaguar Land Rover sub-Sahara Africa, who was also present at the press briefing, expressed his outfit’s satisfaction on the progress of the JLR brands in Ghana since its introduction two years ago, adding that “our customers in Ghana are beginning to appreciate the global Jaguar Land Rover experience, be it in new or pre-owned sales or service”.
Alliance Motors is owned by Tata Motors Ghana and consequently enjoys a close relationship with Jaguar Land Rover (JLR). Taking over the responsibility as JLR’s official presence in the country, Alliance Motors has rejuvenated the brand in the Ghanaian automobile industry.
Since April 1, 2013, Alliance Motors Ghana Ltd. has been the exclusive distributor of Jaguar and Land Rover vehicles in Ghana, marketing the full range of Jaguar, Land Rover, and Range Rover vehicles.
Alliance Motors has also revamped its after sales facility with a modern service reception, re-equipped its workshop with a full complement of hydraulic lifts and specialized diagnostic tools, and has also expanded its parts store to ensure good availability of genuine Land Rover & Jaguar spare parts for consumers in the country.
By: Prince Asare, Diplomatic Call
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